User research focuses on understanding peoples’ goals, problems, needs and beliefs. Insights from user research help companies create better experiences, and deliver greater business values.
User research is the secret sauce for marketers and founders for leveling up their customer acquisition, retention, and monetization game — regardless of the business model.
For this stage, we will have a 1-hour workshop with you (and/or your sales, marketing team) to define your Ideal Customer Profile (ICP), and choose the customer segments you want to understand better.
The scope of work depends on the stage of your product and goals.
Social listening and research
Customer interview: We interview 2–3 people to have in-depth insights about their problems, desires, and uncertainty related to your product.
Market research & trend research
Our findings and recommendation for strategy will be presented in reports (documents) and executive summary.
We build 2 - 3 buyer personas and develop a strategy (how and when to approach these buyer personas)