We do user research for your GTM strategy
User research is essential to your success of building products and growing businesses.
Partner for startups and established companies
Why do you need user research?
User research focuses on understanding peoples’ goals, problems, needs and beliefs. Insights from user research help companies create better experiences, and deliver greater business values.
- Target the right audience
- Identify the right problems, desires and beliefs of your customers
- Convert leads to customers better
- Increase retention and revenue
- Build your go-to-market strategy
- Increase brand loyalty
Who need user research
User research is the secret sauce for marketers and founders for leveling up their customer acquisition, retention, and monetization game — regardless of the business model.
- Early-stage startups who are validating ideas and find the right audience
- Hyper-growth companies who are redefining their growth strategy
- Companies that are launching new products
- Companies are expanding to new markets / segments
Our User Research Process
Pick your ideal customer profile
For this stage, we will have a 1-hour workshop with you (and/or your sales, marketing team) to pick the market segments and your ideal customer profiles (tier 1, 2, 3).
Conduct research
The scope of work depends on the stage of your product and goals:
- Social listening and research
- Customer interviews: We interview 3-5 people to have in-depth insights about their problems, desires, and uncertainty related to your product.
- Market research & trend research
- Competitor analysis
- Survey & Focus groups
Findings & Planning
Our findings and recommendation for strategy will be presented in reports (documents) and executive summary.
A few words from our previous happy clients
Let's talk Research!
