User Research

We do user research for your GTM strategy

User research is essential to your success of building products and growing businesses.

Partner for startups and established companies

Casambi logo
Tesseract logoUniversal Music logo
Vividworks client logo
GetJennyAretheyhappy.comalkymi.ioCompany logo

Why do you need user research?

User research focuses on understanding peoples’ goals, problems, needs and beliefs. Insights from user research help companies create better experiences, and deliver greater business values.

  • Target the right audience
  • Identify the right problems, desires and beliefs of your customers
  • Convert leads to customers better
  • Increase retention and revenue
  • Build your go-to-market strategy
  • Increase brand loyalty

Who need user research

User research is the secret sauce for marketers and founders for leveling up their customer acquisition, retention, and monetization game — regardless of the business model.

  • Early-stage startups who are validating ideas and find the right audience
  • Hyper-growth companies who are redefining their growth strategy
  • Companies that are launching new products
  • Companies are expanding to new markets / segments
How we work with you

Our User Research Process


Pick your ideal customer profile

For this stage, we will have a 1-hour workshop with you (and/or your sales, marketing team) to pick the market segments and your ideal customer profiles (tier 1, 2, 3).


Conduct research

The scope of work depends on the stage of your product and goals:
- Social listening and research
- Customer interviews: We interview 3-5 people to have in-depth insights about their problems, desires, and uncertainty related to your product.
- Market research & trend research
- Competitor analysis
- Survey & Focus groups


Findings & Planning

Our findings and recommendation for strategy will be presented in reports (documents) and executive summary.

A few words from our previous happy clients

“There have been immediate results, mainly in our user growth. ”
Customer image
Ikka Salo
COO, Tesseract
"They were really striving to delivering the best results. They really helped us refine our growth strategy."
Customer image
Hannah H.
CEO, AreTheyHappy
"..Helped us understand well of our customers when we plan to develop a new line of our travel app.."
Customer image
Vipul Kumar
CEO, Uptriply

Let's talk Research!