How we generated demand and captured SQLs with content strategy, SEO and AI visibility
Founded in 2016, ViviWorks, an Oulu-based company, is one of the best performing startups in Finland and in 3D technology. It is a SaaS platform specializing in 3D visualization for retailers and brands.
The company has cutting-edge technology behind its 3D platforms and a team of experts in 3D. VividWorks has been the go-to partner for the leading global retailers in the Nordic and European countries. Their client list includes K-rauta, BoConcept, Lundia, Bohus, EM Home, etc.


Ksenia Valensia
Growth Maketing Manager, VividWorks Oy
Before working with Kasvuly, VividWorks had almost no organic presence. Search traffic was flat, the site generated zero inbound leads, and virtually every deal in the pipeline came from networking and the VP of Sales' personal contacts — a channel that doesn't scale. VividWorks needed a repeatable, compounding source of demand: one that would show up wherever their buyers were already researching, whether that was a Google search or an AI answer.
Starting in June 2023, Kasvuly built VividWorks' organic presence in two phases:
With the technical foundation fixed, Kasvuly moved to sustained content production and on-page optimization targeting VividWorks' category and commercial keywords — "3D configurators" chief among them. That continual optimization is what took VividWorks from page two to #1–#2 rankings for its core category terms in just three months.
Alongside traditional SEO, Kasvuly ran generative-engine optimization and LLM seeding to get VividWorks surfaced as a recommended answer inside AI search results — not just ranked on Google. The effect shows up across channels, not only organic: prospects arriving through paid ads and direct traffic increasingly tell VividWorks they researched them on Google, saw them ranking at the top for "3D configurators" and related category terms, and saw AI tools name VividWorks as one of the best options — then booked a demo on that basis. Kasvuly now tracks roughly 40% of VividWorks' pipeline as attributable to SEO and AI search combined.
Ongoing link acquisition ran alongside content and on-page work throughout the engagement, building the domain authority needed to hold #1–#2 positions against competing 3D configurator platforms as new content and keywords were added.
The chart below (Ahrefs data, Jan 2022–Sep 2026) shows the trajectory: referring domains and average organic traffic were essentially flat through 2022 and into 2023. Since the engagement began in June 2023, both climbed sharply — referring domains grew roughly 10x, from around 150 to a peak of over 1,600, and average organic traffic grew from around 5K to a peak near 60K per month.

Within the first 3 months, VividWorks' core category keywords moved from page 2 to #1–#2. That visibility now converts directly: 40% of pipeline is attributed to SEO and AI search, and SQL leads from search engines are up 40% — a channel that produced zero inbound leads before the engagement.
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